Popular Articles

  1. Evaluation - Top down or bottom up

    When an individual or small group derives priorities in an AHP model, they can evaluate either from the top down (from goal to objectives to alternatives) or bottom up (from alternatives, to covering objectives, to top level objectives).    A to...
  2. Single Pairwise Graphical/Numerical Comparisons

    Pairwise graphical and numerical comparisons are used to express your judgment about the relative importance,  preference, or likelihood of the two elements being compared. In the example below, we are asked to compare the relative importance of th...
  3. Intuition

    Intuitive decision-making is described as the process by which information, acquired through associated learning and stored in long-term memory, is accessed unconsciously to form the basis of a judgment or decision. 1    Intuition is based on the i...
  4. Synthesis

    Synthesis involves putting together or combining parts into a whole.  Analysis - the separating of any material or abstract entity into its constituent elements - is the opposite of synthesis. 1 Organizations have become quite good at doing analys...
  5. Focus on Objectives

    Management by Objectives (MBO) as a concept first appeared in a 1954 book  The Practice of Management .  The author, Peter Drucker, has since become known as one of the world’s most influential business experts.  Management by Objectives is  ...
  6. Endowment effect

    The Endowment Effect , an emotional bias, is the hypothesis that people will value something they already own more than a similar item they don’t own.  This happens even when there is no cause for attachment or even if the item was only obtained li...
  7. Relevant Constraints

    Relevant Constraints are constraints that are used by the optimizer for that scenario.  If a relevant constraint is removed or modified, the current solution will change.  You can select a scenario using the scenario drop-down and download t...
  8. Collect Input -- Dynamic Sensitivity

    The Project Manager can show or hide the Sensitivity Analysis at the end of the Collect Input steps.  The purpose of the sensitivity analyses is to graphically see how the alternative priorities would change if the priorities of the objectives or ...
  9. Representativeness Heuristic

    Representativeness is the tendency to over/underestimate based on generalizations or imprecise deductive reasoning, or where certain important pieces of information are overlooked.  The Representativeness heuristic is commonly used when making judg...
  10. Validating Experiments

    Every day, people face decisions in domains as diverse as choosing among shampoos, stocks, medical treatments, and friends.  When people have not learned what to do through trial and error, they need a suite of generally applicable decision-making s...